Remember not too long ago when Forbes put Toby Keith on the cover of their Celebrity 100 issue and declared him country's $500 million dollar man? Yeah, he really didn't want to do that cover. Toby recently spoke with NewsOK and told them that he was basically forced into it by his publicist. “My publicist, this is one of the things she demanded. She was like, ‘They want to put you on the cover of Forbes.